Blog
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The Manipulative Psychology Behind Christmas in August
Last week, I went for my weekly grocery shopping at the nearby supermarket. I live in the countryside in south-west Germany, not close to any big cities, but in a fairly large rural area. There isn’t a high density of shops around here – I wouldn’t call it a highly competitive market. I say this…
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The Marketing Pyramid: From Easy & Low-Impact to Tough & Transformative
In my role leading communications and marketing at a biomedical innovation hub, I often find myself navigating a delicate balance. How do we amplify groundbreaking science in ways that are both authentic? How can they also be strategically effective? Over the years, I’ve learned that not all marketing methods are created equal. Some are quick…
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Redefining Tech with Ethics: “Whoever writes the code dictates the rules.”
At the inaugural FPS2025 summit, one of the most captivating conversations centered on the intersection of artificial intelligence (AI), privacy, and the ethical implications of technology. Meredith Whittaker, President of Signal and a vocal advocate for tech accountability, engaged in a thought-provoking discussion with Matteo Flora, the most expert on AI and digital reputation in…
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TikTok and the Dopamine Connection: Why It’s So Addictive
Connection between addictive behaviors and dopamine release from social media. An analysis on TikTok AI-driven algorithm
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Ai, LinkedIn and digital visibility for the Pharma Industry
Here’s a refined strategy to transform a LinkedIn Company Page into an authoritative presence within the pharmaceutical space.
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Rethinking AI in Advertising: The Missed Opportunity in the Gemini Olympics Ad
In the wake of the Paris Olympics, the Gemini ad featuring AI’s role in a father-daughter relationship has sparked considerable debate. While the ad aimed to showcase the benefits of AI, it inadvertently missed the mark by suggesting AI could replace personal, heartfelt moments between loved ones.
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Understanding Consumer Perception of Sustainable Ingredients – Part 3
Knowing the psychosocial factors that may predict a food choice product may be useful to understand what drives consumers to choose this category of food.
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Understanding Consumer Perception of Sustainable Ingredients – Part 2
Green marketing has become a crucial strategy for businesses aiming to appeal to environmentally conscious consumers. This post explores the effectiveness of green marketing and its impact on consumer behavior.
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Understanding Consumer Perception of Sustainable Ingredients – Part 1
In these blog posts serie I delved into the consumer perceptions of ingredients products in the food industry and how do efforts towards sustainability are perceived by end consumers and how does this impact their purchasing decisions
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Green Hushing and avoiding communication about environmental initiatives and sustainability
The Reputation Institute says 91% of consumers want to engage with brands with strong CSR. This need of transparency reflects a broader trend toward corporate accountability and sustainability, driven by heightened expectations from stakeholders, investors and consumers to regulators and civil society. Transparency, as manifested through comprehensive ESG disclosure, is seen as a mechanism for fostering trust,…
The Diary of a digital Journey 