The start of the Journey

To often as a marketing managers I was bombarded from content about how to digitize the marketing activities, how to relaunch the website, the best practices in lead generation and now of course how to best integrate ai in our work.

Well what I never read anywhere is to actually do all these things in companies, in the real workplace within the real Environment. I guess because most of all this content has been written from agencies or consultants, who have the time to produce it and who is also paid to do it, who basically is “forced” to produce such content.

Professional in companies don’t have neither the time or the need to write “guide” or educational content to help other peers in the same situation. They already struggle enough in their own one, let alone communicate what they have been through in any kind of form.

This is why I decided to start a diary in this journey, which I am embracing right now in the company that I am working on.

Following are my propositions:

• Document every steps: so that I’ll able to recall the decisions making process, especially important if in the long run not successful
• Clarify my thoughts: when you put things in writing, you are forced to think through
• Weekly update: I want to post something every week because consistency is necessary to be effective
• Stay neutral: it is not about the company or the team, it is about what I want to archive and how

The intention is to use this as tool for myself as well as heritage of this journey.

When I started with this company I brought with me the proposition of digizing the marketing acitivities and being able to measure and track all marketing activities in order to analyze them and make data-drive decisisions.

What I realize this is much more than just “marketing” or “communication”. The transofrmation should start in the processes first. How we collect the leads should come after we define what is a lead and what parameters define it.

And to be able to understand that, there is much more to know and find-out inside an organisation, that goas beyond the department of marketing or sales or any other department.

This is why I want to write down the process, the phases and the stages, because I know there are times where you feel like you are not moving, you are not making any progress and it is all for nothing. Yet in those moments I will look back at these pages and remind myself, yes we are moving and yes things are changing, don’t give up.