Blog
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Adrenaline and Oxytocin: The Hidden Forces Driving Digital Transformation
Yesterday I attend the event “Connect Green” from the Green Industry Cluster (Mannheim, Germany) where the main topic was “transformation”. In that particular endeavor the focus was on the processes that lead companies towards being more “green”. While the primary focus was on connecting regional companies to collaborate and share insights about their challenges and…
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ChatGPT-4o and how communication is never going to be the same again
It’s about time I start talking about ai and directly sharing my experience with ChatGPT-4o. I have just put my hands on it today and realize this is going to change everything forever in my profession as well as in the business in general. Today I want to share one small use case that I…
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Persona Profiling in LinkedIn
If a company wants to harness the power of LinkedIn simply having a “presence” isn’t going to make it. And, sorry to disappoint, posting from the official company page random company products updates is far from being enough.
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My personal Tool-kit to drive the Digitalisation of Marketing
By anchoring the digitalization efforts on three pillars—digital education, centralized tools and platforms, and constant intercommunication— the marketing and communication team is able to adapt to the evolving digital landscape, drive innovation, and achieve sustainable growth.
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Latest News from Google to comply with the Digital Markets Act (DMA)
The two most important changes Google announced to comply with the DMA in the EEA
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The importance of Referral for a Company Website in B2B
In the digital world we call “Referral” other online sources that place somewhere in their web-pages a link to our website. The reasons of this linking are various, from citing one of the article/Blog Post to show a particular application/product, every companies should work to have as many referral as possible, possibly strategically placed in…
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A Guide to Ensuring Compliance with Privacy Laws
Always more companies operating in different countries and regions will rely to many websites and online visibility spaces. The era where 1 company = 1 corporate website it over in my opinion. Of course we should differentiate. The corporate pages are more than ever needed to provide a consistency image across the organisation, to centralize…
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Four Stages of the Digital Marketing Funnel – Part 1
Strategic partnership and Referral What is the most important stage of the digital funnel when acquiring new customers in B2B? Surely I don’t need to explain what is a marketing funnel is: it is a series of steps in order to qualify a bigger audience and select the individulas who might be interested in our…
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Witch CMS (Content Management System) to chose (Part 2)
Welcome back to the second post into the world of Content Management Systems (CMS). In our previous discussion, I talked about some technical features he fundamental aspects that lay the foundation for selecting the perfect CMS and enabling Flexibility, Customization and Multi-language. Ai generated image Today, we continue our journey, aiming to unravel additional critical…
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Navigating the Complexity of Digital Project Management: A Structured Approach
Embarking on a new project, be it a website relaunch or the creation of a company newsletter, often prompts a desire to involve a diverse array of perspectives. So you organize large group sessions with various name: Kickoff meeting, “Brainstormings”, creative exchanges and all kind of encounters of this kind. Many people from different background…
The Diary of a digital Journey 