Blog
-
A Prime Example of the Worst Attempt at Customer prospecting: Spammy, Generic, and Vague – And that from a Digital Agency!
Today, I received an unsolicited email from a company claiming to specialize in “Digital Experience” solutions. And that would be enough to discredit the company right there. But they went further: their approach embody everything that could go wrong in acquiring new contacts 🙄
-
ONLINE Reputation and the chiara ferragni case
If you live in Italy you know what I am referring to for sure. But as Italy is a very small country and besides I don’t live there anymore and most of my audience is not even able to speak Italian, I want to share with the rest of the world this interesting case of…
-
Rethinking the Direct Connection to C-Level in Marketing FOR SUCCESSFULL DIGITAL TRANSFORMATION: A Holistic Approach for Success
I already talked about how the marketing activities and in general companies and their internal Departments are changing during this transformational time. Marketing plays a crucial role in this transformation, leveraging digital channels and technologies to reach and engage target audiences. By embracing digital transformation, marketing professionals can This requires a deep understanding of digital…
-
CMS (Content Management System) which one to chose (Part 1)
The post discusses the complexities of managing websites and analyzes the pros and cons of different CMS. It emphasizes the need for careful consideration based on specific organizational needs in terms of administrator access, customization, multi-language vs. multi-structure, and user expertise. The summary gives an overview of CMS features to aid decision-making.
-
Soft skills needed in the Digital Journey
The first thing that comes into our heads around the notion of digitalisation and in general the digital world is not for “listening” or “convincing techniques”. Normally we think about which programming language we should learn, what tools we should master, what platforms we should use, not to mention the whole ai “buzz” now everywhere (no…
-
Digital should be for everyone, hence how to make the complex easy
5 Tipps for a “simple” digital mind-set
-
The Website- a whole world around a url
Why relaunch a website? Here the most important reasons: Why now? I started as I said several years ago and the website is to these days still there. This is when the reality comes into play. Sometimes in medium/large companies the possibilities to act and make the needed changes are not always happening as we…
-
The start of the Journey
Embracing a journey in the digitization of our marketing and communication activities
The Diary of a digital Journey 