Today, I received an unsolicited email from a company claiming to specialize in “Digital Experience” solutions. And that would be enough to discredit the company right there. But they went further: their approach embody everything that could go wrong in acquiring new contacts 🙄
📌 Firstly, they engaged in spamming practices: under GDPR standards, reaching out to individuals without their explicit opt-in is not permissible. While this unfortunate trend is becoming more common, it certainly doesn’t make it ethically or legally sound. 🚫
📌 To add to the absurdity, this company failed to recognize that we were once their customers! Despite their expertise in “Managed Services for CRM Operations” and “Marketing Automation,” they neglected the basic automation process needed to identify and target existing customers 🤖
📌 The lack of effort was further evident as they didn’t even bother to send a conventional text-based email. Instead, they opted for an image! Seriously? A cardinal sin in email etiquette in prospecting: you don’t place images as it often triggers spam filters. Fortunately, our system recognized them as a “known company” and didn’t filter them. Fact that they seem to have overlooked. 📧
📌 Text in German, image in English??? Consistency is the first rule in user experience. I know it’s not always possible with the huge amount of educational materials that a company is expected to provide. But for a single first touch-point Email the minimum you can do is to write in one language. Better would have been to check what is the language I use in LinkedIn (that they cite in the text, taking my job tilte as “automatic dynamic field”) and using dynamic content functions match it with the right text. Basic best practice, I shouldn’t even have to mention this 😔 .
📌 Their offered services were so extensive and varied that it raised skepticism about their credibility. Claiming proficiency in
– website design
– brand strategy
– CRM management
– marketing cloud
– SEO
– social listening
– influencer marketing
all under one roof seemed too good to be true. Any seasoned professional in the digital realm knows the impossibility of excelling in such a wide array of domains. Additionally, if they were truly exceptional in any one area, why not target their communication to me accordingly? 🤔
In essence, this company’s attempt at digital outreach was a textbook example of how not to approach potential clients and left me questioning both their competence and sincerity in delivering quality services. 👎
A piece of advice to agencies / digital partner: invest money and efforts to better target your potential customers and show with your work how good you are. Don’t spam, don’t be generic like this, this is a waste of money for you and frustrate your audience.
The Diary of a digital Journey 